Another week, another battle between Amazon vs. Shopify. Both are really great platforms to start your eCommerce business. But which platform is best to start with? Personally, we believe Amazon is the best platform to start with, especially when you're new to the eCommerce business world. Here's some great information on each platform, and towards the end you'll know exactly why we choose Amazon as your first stop.
Selling on Amazon is the best eCommerce platform to use hands down. Amazon has 100s of millions of customers. It’s the largest platform to date and has a relatively small learning curve with how we teach it. You don't need a niche or focus only on 1 product - this is limited thinking. You should sell in 1-2+ Major categories. You can sell thousands of products already ranked and selling on Amazon, which makes scaling your business much more simple. You can build a brand with Amazon and focus not only scaling the business quick, but scaling a long term sustainable business as well. Selling on Amazon, there's a monthly cost of $40 for a professional account. It's $0 to list items, so you can list as many as you want. There's a charge of 8-15% seller fees for most categories.
Although Amazon is a great platform, Shopify is another powerful platform. Shopify has low fees (under 3%), which is less than Amazon. Some Shopify features include but not limited to are: easy to set up, easy to manage, SEO & marketing, exceptional security, store management, top-notch support and more. It's very easy to build your website, it's very user friendly with absolutely no experience needed. You are in complete control of your website and business. Your profit margins are what you want it to be. On top of all that, Shopify has the best tools, apps, and much more to help you get even more sales with your store. Since a lot of Shopify sales will come from mobile, Shopify already optimizes your store for mobile. It's fast, efficient and organized.
Reason why we recommend starting with Amazon vs. Shopify is because Amazon is a lot easier to scale and grow your business. You don't need to dump a lot of capital into marketing, especially when you're piggybacking on Amazon to help scale the business huge. Whereas, Shopify you would need to dump capital into marketing to get your products selling. Either way, we can help you with both!